How to Integrate with the Facebook Pixel
What is a Facebook Pixel Code? How do you get one? How do I add a Pixel Code it to my website?
What is a Facebook Pixel Code? How do you get one? How do I add a Pixel Code it to my website?
Facebook pixels are code you can add to your website to measure the impact of your ads and unlock powerful solutions in Facebook advertising. Facebook pixels track website activities and conversions, will automatically deliver ads to people and help you reach new and existing customers.
The Ad Manager or Power Editor on Facebook is where you can create a new pixel code or locate one you have already created.
Facebook made a big update to Events Manager recently, and it’s resulted in plenty of confusion. One of those points of confusion: Where did my base pixel code go?
Previously, there was a “Set Up” drop-down which was self-explanatory and easy to find. Now, however, it’s not so clear or obvious.
Let’s walk through where to go now…
First, go to Events Manager from your top left menu in Business Manager. You’ll see Events Manager under “Manage Business.”
select your pixel under “Data Sources.
Now, click the “Add Events” drop-down and select “From a New Website.”
If you’ve installed the pixel into your website, and your starting to notice tracking issues. You can contact us for more help or your Facebook’s Support team would best answer any questions about the integration.
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